Pamapu a mahotela apadziko lonse lapansi ndi mafakitale othandizira ena, makampani ochapira nsalu ku China ali pachiwopsezo chachikulu, akukumana ndi zovuta komanso mwayi womwe sunachitikepo. Zonsezi zikugwirizana kwambiri ndi kusintha kwa msika wamakono wa hotelo.
Kusanthula Zambiri
Malingana ndi deta yaposachedwa ndi China Hospitality Association, chiwerengero cha mahotela ku China chidzawonetsa kukula kwa chaka ndi chaka cha 12,6% mu 2024. Izi ziyenera kukhala chizindikiro chakuti makampani akukula, koma si choncho. Chiwerengero cha anthu okhalamo ndi 48% yokha, ndipo mtengo wa kasitomala watsika pafupifupi 15% poyerekeza ndi 2023. Chuma chochuluka chatsanulidwa mu polojekiti ya hotelo, yomwe tsopano ili mumatope ovuta kwambiri opulumuka. Kumapeto kwa ntchito zamahotelo okopa alendo, kukhudzidwa kwa mafakitale ochapira zovala kumakhala kowopsa. Mu 2024, ngakhale kukula kwa msika wochapira zovala za nsalu kudziko lonse kuli pafupifupi 32 biliyoni, kukula kwake ndikwambiri, osakwana 3%. Komanso, phindu lamakampani limatsitsidwa kwambiri, zomwe zimapangitsa kuti apulumuke.
Mavuto Amene Makampani Ochapira Achikhalidwe Amakumana Nawo
Kupenda mozama za vuto lomwe lilipo panopo, vuto la mafakitale ochapira mwachikhalidwe ndi lalikulu kwambiri kuposa kukwera mtengo.
Kumbali imodzi, pali kusamvana kwakukulu pakati pa kupezeka ndi kufunikira pamsika. Mbali yogulitsira ikupitilira kukula chifukwa cha kuchuluka kwa ndalama zomwe zimalowetsedwa muhotelo ndi mafakitale ochapira, koma mbali yofunikira ikupitirizabe kuchepa ndi mtengo wotsika wa makasitomala.
Kumbali ina, mabizinesi ochapira ochapira m'malire abuka, akudalira ndalama zamphamvu zolanda gombelo pamtengo wotsika, kusokoneza kachitidwe kamsika, ndipo zachititsa kuti mafakitale ochapira ansalu azingidwa. Kusankha kupulumuka ndikofunikira.
M&A Integration
Munthawi yovutayi, kuphatikiza kwamakampani, kuphatikizika ndi kugulidwa, ndi kuphatikizika kumakhala mbali yakuthwa kuti athetse vutoli. Malinga ndi momwe zimakhalira, mafakitale ang'onoang'ono ochapira amavutika ndi diseconomies of scale ndipo sangathe kuwongolera bwino ndalama.
Kuphatikizika ndi kugula kuli ngati mvula yapanthawi yake, zomwe zimapangitsa makampani kuti akule mwachangu, kuchepetsa mtengo wopangira ma unit, komanso kukonza kagwiritsidwe ntchito ka zida, ndi mphamvu zamalonda.
Kutengera chitsanzo cha mizinda yachigawo chachigawo, pambuyo poti mafakitale ang'onoang'ono angapo aphatikizidwa kukhala mabizinesi akulu, zinthu zomwazika, ndipo makasitomala adaphatikizidwa, ndipo mpikisano udalumpha kwambiri. M'tsogolomu, mizinda ikuluikulu komanso kuphatikizika kwa anzako m'mizinda idzakhalanso chizolowezi chofala.
Resource Synergy
Kugwirizana kwazinthu ndizofunikiranso. Kuphatikizika ndi kupeza sikungowonjezera ndalama zambiri komanso mwayi wophatikizira umisiri. Mabizinesi osiyanasiyana ali ndi mphamvu zawo. Mabizinesi ena amawongolera bwino kwambiri, ndipo mabizinesi ena amawongolera bwino. Pambuyo pophatikizana ndi kupeza, mbali ziwirizi zimakwaniritsa ubwino wa wina ndi mzake, ndipo kupanga bwino ndi khalidwe lautumiki likhoza kusinthidwa.
Market Synergy
Kugwirizana kwa msika kumakulitsa gawo la mabizinesi. Mothandizidwa ndi kuphatikiza ndi kugula, mabizinesi ochapa zovala amatha kudutsa malire a malo ndikukulitsa kwambiri kuchuluka kwa ntchito. Ngati mabizinesi omwe ali ndi magwiridwe antchito apamwamba pamsika wapamwamba alumikizana ndi anzawo pakati komanso otsika, amagawana zinthu, ndikukwaniritsa msika, ndiye kuti mpikisano wawo udzawonjezeka kwambiri.
Mtengo wa Synergy
Komabe, njira zina zachikhalidwe sizinasinthidwe ndi masiku ano. Mgwirizano wamtengo wapatali, womwe kale unali chiyembekezo chachikulu cha makampani ena, tsopano ukugwa chifukwa cha kusowa kwa kukhulupirirana kwa msika ndi kukakamizidwa kwa malamulo. Njira yolumikizirana mitengo ndi yaminga:
❑ Mikangano yachiwongola dzanja pakati pa mabizinesi imakhala yosasintha.
❑ Mtengo wanthawi zonse ndi wotsika.
❑ Njira yogwirizanirana ndi yofooka.
❑ Lamulo loletsa kuphwanya malamulo ndi lokwera kwambiri moti silingathe kukhazikitsidwa.
Zitsanzo
Kuyang'ana njira yachitukuko chamakampani ochapira ku Europe, United States, ndi Japan, kuphatikiza kwakukulu, luso laukadaulo, mautumiki osiyanitsidwa, ndi kuphatikizana kwa malire kumawunikira njira yathu.
❑ USA
Kuchuluka kwa makampani ochapa zovala ku United States ndi okwera mpaka 70%, ndipo mabizinesi apamwamba 5 amawongolera mwamphamvu ufulu wolankhula.
❑Europe
Germany, France, ndi maiko ena adapanga magulu akulu akulu ndi apadera amakampani pophatikiza ndi kugula.
❑ Japan
Japan imatsogolera pakuyimira ndi kukonzanso.
Mapeto
Kwa mafakitale ochapira nsalu padziko lonse lapansi, makamaka akatswiri aku China, pano ndizovuta komanso mwayi. Pokhapokha posanthula molondola zomwe zikuchitika, kufunafuna mgwirizano mwachangu, kuyika ndalama mosalekeza muukadaulo, komanso kupanga maubwino osiyanitsidwa ndi momwe tingadziwike pamasewera opulumuka awa.
Kodi ndi bwino kudikirira pamavuto, kapena ndikwabwino kukumbatira kusintha? Yankho lake silinena kuti tsogolo la mafakitale ochapa zovala liyenera kukhala la amalonda omwe amayesa kuswa mwambowu.
Nthawi yotumiza: Feb-05-2025